Category Archives: Facebook

How To Find Prospects Using Facebook

 How To Find Prospects Using Facebook

By: Margaret Gore

Facebook

Facebook can be a great place to find new prospects for any business, online or offline. There are two ways to draw traffic on Facebook, and both revolve around one another.
The first way is through Facebook advertising. Facebook allows you to post your text ads (with photo) and advertise them to fixed demographics of your choice. You pay Facebook based on the competitiveness of the keywords in your ad.

 

You can send people to your Facebook fan page (usually the cheaper option) or you could send them to external websites such as landing pages. Now I’m going to talk a little about the second method to finding new prospects – using the Facebook Fan Page.

 How To Find Prospects Using Facebook

A Facebook Fan page is a page which can be used by local businesses to connect with their fans and customers. This is done by them “Liking” your fan page. Whenever someone “Likes” your fan page, it will appear on their personal Facebook news feed which makes all of his friends see that particular update which is him liking your page.

 

What happens next is more and more people will see the Fan page as your page grows in likes and this brings in traffic exponentially. Getting your fans involved on your page by having promotions or updating the “wall” would also cause their interactions to appear on their news feed, thus making more and more people see your website.

 How To Find Prospects Using Facebook

 

So what is the best way in getting new leads? Combine both methods. Send Facebook paid traffic to your fan page and get them involved in your activities and watch your community grow. You’ll soon be swimming in a pool of new prospects. You can then convert these prospects into loyal new customers for your business.

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5 Reasons Social Media Is Ruining Marketing

 

Alex Goldfaynby 28

 

Mashable OP-ED: This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

Alex Goldfayn’s book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech. Follow him @alexgoldfayn.

Social media is one of the worst things to ever happen to the discipline of marketing. The rise of Facebook and Twitter as marketing vehicles has spawned a generation of young professionals who talk instead of listen. They think engaging in “the conversation” is more important than identifying your audience, understanding what motivates them, and developing powerful messaging to address those motivations.

Here’s the reality: Social media has made marketers lazy, because so many people think it is the magic bullet for new sales. It’s not. It never has been. And it never will be. It’s just one of many available platforms for your marketing message, and you should use it as such. Don’t exclude it, be present there, but be present in a variety of other platforms as well. Here are five reasons why.

1. Social Media Builds the Wrong Habits in Marketers

With social media, quantity of followers often matters more than quality of followers. Likes start to matter as much as (and sometimes more than) buys. Marketers focus less on creating emotional language and more on comments and interactions.

Ironically, social media actually decreases how much a company talks to its customers because they think a Facebook or Twitter exchange takes the place of a real, personal conversation. On the phone, you can ask a customer what they think and feel about your product or company. You can hear their emotion and choose to dig deeper, or move to another topic. When it comes down to it, a series of 15-minute phone calls with customers — to really understand what they think, say, and feel — simply cannot be matched by social media activity.

This is partly because social media marketing is so difficult to measure. It’s why one Forrester analyst saidthat “Facebook was getting worse, rather than better, at helping marketers succeed.”

Here’s another problem. Half of Americans think Facebook is a passing fad, according to an Associated Press-CNBC poll. Also, 34% of Facebook users spend less time on the site than they did a year ago. Eighty percent say they have never bought a product or service as a result of an advertisement or comment on Facebook. And just 12% would feel safe making a purchase through the site. Is this where you want to invest a large portion of your marketing budget?

2. Social Networks are Struggling

In the last few months, Facebook has lost market capitalization valued at significantly more than the current value of Yahoo, AOL, Zynga, Yelp, Pandora, OpenTable, Groupon, LinkedIn, and Angie’s List combined. Do you really want to invest your marketing budget into an area that can be this fleeting?

I’ve actually had a smart, accomplished, well-known social media personality tell me that social media is the new television. That ten years from now, I will realize how wrong I am.

Here’s the thing: There’s no guarantee that Facebook and Twitter will even exist ten years from now, in their current form. Don’t think it’s possible? I bet Myspace didn’t think it was possible either. Or AOL. Both were insanely popular not that long ago. Internet entities come and go, and if you want your business to last longer than that, then don’t rely on social media as the major focus of your marketing effort.

3. Social Media Is Useless for Business-to-Business Companies

Do you know of a high-level business executive at any firm of consequence who makes buying decisions based on what he sees on social media? If people wouldn’t by a TV or laptop or car based on social media advertising or activity, do you think there is any chance they’d buy professional services or equipment there? No. There’s no chance.

Business sales require relationships with high-level executives, who choose their providers based referrals and reputation. They don’t make their decisions based on what you say on Facebook or Twitter. Many of them aren’t even active participants there.

4. Social Media Leads to Neglected Messaging

Companies are no longer perfecting what they are saying before blasting it via social media. The best way to develop powerful language is to understand the emotion that makes your customers act. (Logic makes your customers think, but emotion makes them buy.) Social media, which is supposed to shine a light on customer tendencies, is actually creating a dearth of effective language. People feel like they have to constantly communicate when their business is invested in social media. So they communicate low-quality, ineffective messages. Non-stop.

5. There are a Number of More Effective Platforms

More effective platforms include: Direct communication to a good list of customers, relationship-based public relations, your company website, and your evangelists.

You might be thinking, but it doesn’t hurt, does it? No, being involved in social media, on its own, doesn’t hurt. Be on social media. But just remember it’s merely one of your many available platforms for marketing, and approximately in the middle of the pack in terms of effectiveness, Leverage it, so long as it’s complimented by a variety of other, more effective platforms.

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Coca-Cola Is First Retail Brand to Pass 50 Million Facebook Fans

 

by 3

Coca-Cola passed 50 million fans on Facebook shortly after 9 a.m. Tuesday, according to a spokesperson for the company.

Several celebrities like Rihanna and Lady Gaga have more more than 50 million Facebook fans, as do services like YouTube and Facebook, but Coca-Cola is the first retail brand to hit this milestone. Disney, Converse and Starbucks, three of the other most popular retail brands, each have fewer than 40 million fans on Facebook at the moment.

To celebrate crossing such a major threshold, Coca-Cola launched a new application on its Facebook page. The app encourages fans to submit ideas for inventions and causes that this online community of 50 million can turn its energy towards to improve the world. Coca-Cola will ultimately provide support for one of these ideas and unveil the finished result sometime next year.

 

SEE ALSO: How Much Did Famous Logos Like Coke’s Cost to Design?
 

“Throughout its history Coca-Cola has always had a role in bringing simple moments of happiness to people around the world every day,” said Joe Tripodi, Coca-Cola’s chief marketing and commercial leadership officer, in a press release. “Today we have an engaged global community more than 50 million strong connected through Facebook. This provides an opportunity to engage our most supportive and enthusiastic fans in a quest to find ways to make the world a happier place.”

Photo courtesy of iStockphotot_kimura, Mashable composite.

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