Category Archives: Social Media

The New Klout Is Its First Product To Help Users

 The New Klout Is Its First Product To Help Users 

klout

On Thursday, Klout launched a big redesign with a focus on “creating content,” which I suggested was really more about sharing content that others have created, and basically seems like a social news reader. 

The first product launched today is only the first step in Klout’s journey to help  users be better content creators. Sharing articles was a natural place for us to start, since curation is such a huge part of what most active social users do on a daily basis. That said, even sharing articles requires an element of original content creation.” 

The New Klout Is Its First Product To Help Users 

 The new Klout is the first product its ever launched that truly helps users. Do you think this will help you build more influence on the Internet? Do you think Klout score is a solid measurement of influence?

klout

Sometimes articles that are shared without personal commentary do not produce as many engagements as those which also contain a point of view on what’s being shared,” he adds. “Klouts hope in surfacing these articles is that users are inspired to add their own thoughts and to share with their networks.” 

Ultimately that’s what Klout is all about, seeing how much of an impact you can have on your audience. Your Klout score is meant to symbolize how much of an impact you’re having. The algorithm for scoring, by the way, is not changing with the new Klout.

 The New Klout Is Its First Product To Help Users 

If you’re familiar with Klout, you know that users are presented with topics that they are supposed to have “klout” in. For example, you may have klout in SEO or in social media. The new design utilizes these topics (which you can add) to deliver you content recommendations for sharing with your followers. 

 Klout is planning to add more tools on top of all of this. For one, they’ll be adding more social networks to share content on. Klout has historically let you connect to a variety of networks, including LinkedIn, Google+, Instagram, Foursquare, etc. As it stands now, you can only share content to Twitter and Facebook. support for additional networks is on the way (in the coming months). 

They are planning on providing more tools that are actually focus around original content creation, as well as providing more advanced measurement to help people determine the impact of the content they create.

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How to get a free phone and no phone bill (No Qualifying)

How to get a free phone and no phone bill (No Qualifying)

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Social Media Principle 6 – Be Open and Be Human by: Jon leuty

Social Media Principle 6 – Be Open and Be Human
by: Jon leuty
Social marketing earns, not buys attention so have an opinion, be true to what you say, be of value, be open – above all be human.”Ask not what your customers can do for you; ask what you can do for your customers” Stan RappAs ‘markets become conversations’ customer relationships and advertising models are changing for good. Passive consumption becomes active interaction. Monologue becomes dialogue. Control becomes collaboration. Customers are empowered, well informed, connected. Companies are becoming more transparent whether they like it or not.

It’s an environment in which the balance of effective communication shifts from being less about interruption to more about participation, less about delivering a message to more about being part of a conversation, less about what you say to people and more about what people are saying about you.

It’s an environment, which operates to social principles – creating not subtracting value, serving a larger purpose than your own, being useful, facilitating.

It’s an environment in which the more human elements matter – having a point of view, being true to yourself and what you say, being open, honest, transparent. Ford use social media to (in the words of Scott Monty) “humanize the Ford brand and put consumers in touch with Ford employees”, and regularly reach out to bloggers for feedback and to encourage the spread of positive word of mouth.

Zappos believe that their “culture is their brand” and use social media to create touch points throughout every area of their business and ensure customer service isn’t just a department, it’s the entire company. Authenticity is the currency that encourages trust, involvement, and engagement. Authenticity is what turns an audience into a following.

About The Author

Jon Leuty is a successful Internet marketer dedicated to using his knowledge skill and expertise to help other Internet marketers achieve massive success online. To find out more about Jon and receive access to some awesome FREE gifts, go to: –http://whoisjonleuty.com
The author invites you to visit:
http://whoisjonleuty.com

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Photos and video drive the most engagement on social media

Photos and video drive the most engagement on social media

By Kristin Piombino | Posted: September 7, 2012
Forty-two percent of all Tumblr posts are photos.Photos and videos on Pinterest refer more traffic to brand websites than Twitter, StumbleUpon, LinkedIn and Google+.As these stats from a new M Booth infographic show, visual storytelling is one of the most powerful ways brands can engage customers online.Not convinced your brand should begin churning out more images than text updates? See how visuals fare on some of the major social networks:Facebook

  • People share videos 12 times more than links and text posts combined.
  • People “like” photos two times more than text updates.
  • Photos and videos drive the most engagement on Facebook’s top 10 brand pages.

YouTube

  • Users share 700 YouTube videos on Twitter each minute.
  • 100 million users take a social action on videos every week.

Instagram

  • Facebook reached 100 million users in four years, but Instagram is on pace to beat it.

Want more proof of the power of images and video? Take a look at the rest of the graphic:

(View a larger image.)Kristin Piombino is an editorial assistant for Ragan.com.
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