Digital Marketing Exposed
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By Rahul Banker on July 18, 2012
Finally, I’m back to my writings and I hope you still love The Copy Paste Blog as much as I do and excuse me for being inactive for such a long time but now that I’m back, I promise you some good write-ups regularly. Have fun. Today, I want to talk about Mark Zuckerberg. The most successful youngest individual billionaire at the age of 24 and when I’m writing this article, his website is said to be having 900 million active users and the most amazing thing : He all did it without a college degree and with a project he started in his small room. Enjoy this good read, you’ll love it.
I’ve always loved Mark for his success, the way he works, the way he responds and the way he approaches to the problems. So, here’s the breakdown of those 7 lessons you must learn and notice in him.
Never Put off by Competition
Do you know? When Mark Zuckerberg was working on Facebook, he was going to compete with the giants of his time like Orkut which was backed by Google, MySpace which was boasting his 5 million users, Friendster which had raised $13 million ininvestments but he didn’t bother about this because he trusted himself for what he was doing and that’s the most amazing thing I see in him as an entrepreneur. If there was any other person than him, he might have thrown away the towel but it was the perseverance of Mark and his team which we see as a success today.
As there is a saying “If your dream are not worth laughing for, maybe they’re too small” and that’s what Facebook was about when it was started. Not too many people would dare to believe that a project they had started in their college dorm room would end up becoming a worldwide phenomenon. Mark always had big plans at very early stage of the startup and that’s what has led him to become one of the most successful entrepreneur.
Be Prepared to Handle Criticism
He quoted “You can’t have 500 million friends without making few enemies” and that’s what he looks to do when he try to handle criticism. In its rise to being the world’s most popular social network, Facebook has suffered its fair share of setbacks. Law suits, design chances, privacy issues, ban in several countries and what not? It was his determination which makes him what he is today.
Learn to be Exclusive
Zuckerberg always knew what he is up-to and that’s why he always tried to maintain supply against demand ratio and for that, he didn’t open up the site for everyone at the early stage. At first, it was only available to members of the top American colleges, Harvard, Yale, Dartmouth etc and then as it started become famous amongst those students, many other college students in US wanted to get the access which created a kind of a buzz and demand for him which he was looking for and gained that much-needed attraction towards Facebook from students.
Never be Afraid to Take Risks
What he did? He cancelled meetings, shunned major investors, ignored important phone calls! That was a real big risk he took to create a demand from investors to invest in Facebook when trying to raise funds for Facebook. A normal entrepreneur can’t even think of shunning a major investor for their startup. Hats off to this man for his strategies. Eventually, he had twelve large investment companies clamoring to fund his site.
Believe in What You’re Doing
As I mentioned above, looking at his competitors any other entrepreneur could have given up on the idea but Mark believed in himself, he trusted himself to what he was going to do and today, the world has something which they use daily included in their routine and some people like me overuse it (ha-ha). I know how difficult it is to keep working when the world is partying and the dedication of his is really appreciable. It is very difficult to put in the hours and hours of hard work needed to build a company from the ground up, without truly believing in and enjoying what you are doing.
Be Clear about the Mission and See it Through
Once he said that his mission to start Facebook was to make the world more open and as you can see today, Facebook reunites lost friends, families, spreads news like no other social network does, helps gather people for any event may it be against the oppressive government as we saw what happened in few countries of Gulf. It’s all about keeping the goal very clear in mind.
There is a big debate between people who say it was just a stroke of luck which made him a billionaire and those who say it is because of his dedication, persistence, hard-work and good business skills and I’d be with those 2nd kind of people because I too believe that Facebook was not just an overnight success story, it’s something more than that if you analyze.
He gained everything he has through a combination of hard work, passion, and the courage to dream big. By not shying away from taking risks and moving forward in the face of major competition, it is possible for any entrepreneur to be just as successful. I just hope, you get some motivation out of his life. Cheers and kudos to this man.
Are You an internet marketer who wants to set up your sales funnels, generate traffic, and build good relationships with your followers and amore than that it , close leads into your business or sell them on your product or service. Let’s face it, we should all know by now seeking to gain exposure on the Internet isn’t really that simple period
The bottom line is that it takes a serious strategy to be able to compete in this industry, let alone make money in it. Do not become disheartened… yet however, because today I’m going to share with you 2 Key strategies that aren’t that common, and that you’ll rarely hear people sharing this when speaking of marketing online.
The bottom line is that it takes a serious strategy to be able to compete in this industry, let alone make money in it.
Don’t get disheartened yet however, because today I’m going to share with you 2 Key strategies that aren’t that common, and that you’ll rarely hear people sharing when speaking of marketing online.
#1. Share Your Story
What most people don’t realize about the Internet is that although people are looking for solutions to their problems and insight on specific topics, they are also drawn to others through stories that they can identify with. You see, people do want information but they also seek out relationships. Not in the deep sense of the word, but they like to see people that make the information real. Showing the practicality of the situation so they can see how that topic or scenario could relate to their lives.
For example, someone may be seeking a job on the internet, and may spend hours upon hours online googling information while looking for a job. However, at the same time, in the back of their minds, they’re wondering “is there any way that I can do what I love while working from home and making money”.
So they google “work from home” and a video pops up that you created titled “How I was able to work from home doing what I love”. They spend the next 10 minutes watching your video while daydreaming that your story can soon become theirs, then next thing you know, they’re opting into your website, calling the number or taking action on the call to action that you had in your video.
You now generated a lead from one simple strategy “My Story Marketing”!!
#2: Be You & Let Your Voice Be Heard
I think that one of the reasons why so many people struggle online is because they’re seeking approval from the “gurus” to ensure that everything they do is up to par with what others think is good enough.
I can recall not writing an article or shooting a video until I researched like 10+ sites, just to see if I formatted things similarly, If I placed the words in the right place, if my keywords were acceptable and if I had a similar voice of those that I was researching.
Today, I realize that in order to stand out amongst your competition, you can seek to be like them, you must seek to be you! The truth is, there’s really no rules for how you say what you say, and there isn’t a board of internet directors that are going to point the finger at you for daring to be different.
Having a voice that’s displayed in yr marketing is the most attractive thing you can ever commit to doing. It will draw people to you for who you really are and it will stir up buzz around you being a “fresh voice” in the industry that people are excited about.
If you implement these 2 key strategies in your marketing efforts, you’ll find that you’ll never worry about generating leads or developing content. Get used to speaking your mind, sharing your thoughts and giving your opinions even if it doesn’t fit into the status quo.
Your story sells and your personality attracts, so stop trying to fit the mold of everyone else and just let your light shine!
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Sajjad Masud is the co-founder and CEO of Simplicant, a cloud-based social recruiting platform that is transforming talent acquisition and making enterprise-level recruiting technology accessible to companies of all sizes. Connect with Sajjad and the Simplicant team on Twitter, Facebookand LinkedIn.
At least 90% of recruiters are already using social media to find, source and connect with talented candidates. WithFacebook at 901 million members and Twitter with 500 million accounts, an increasing number of employment-eligible people spend a good part of their day on one or more of these popular social platforms. It’s easy to see why these networks are becoming key sources for employers and recruiters to find potential employees. When used effectively, social media can give an unprecedented boost to a company’s recruiting capabilities.
Social media activity rose rapidly in recent years and the bigger platforms touch people’s lives multiple times everyday, but using social media to find and source talent is still relatively new for many employers, HR managers and recruiters. How can social media be used effectively in the recruitment process?
It is easy to lose sight of key goals and objectives with so many social tools to utilize. Each major social media platform has its own “rules” governing recruitment best practices. In other words, a strategy that works for LinkedIn may not be the best one for Pinterest or Facebook. Lack of good planning in the use of social media can keep you from reaching great candidates.
Learn to leverage the major social media outlets and convert top talent to candidates and then team members with the following tips.
The audience for Twitter is vast and engaged, with users sending out more than 175 million tweets a day.
When recruiting on Twitter, staying engaged is the name of the game. It is important to make sure your jobs are not merely being tweeted out, but they are reaching your target job seeker audience. What keywords and hashtags do your target candidates typically search for? What Twitter chats do these candidates frequent, and when do these chats occur? Also, what are the most likely times your target audience will be present on Twitter?
Once you have a list of useful hashtags and industry-specific chats, make sure the open positions you promote are adequately tagged so they get in front of the right candidates. If you’re unable to participate in chats yourself, you can schedule tweets to make sure they coincide with the popular chats your ideal applicants will attend. This will nab you a better pool of candidates who are already discussing the issues facing your industry. One of the key goals on Twitter should be to engage with and build a community of followers who represent the right kind of talent that you might be looking for. When you have a great community of engaged talent, it becomes easier to get your message out to them and identify those who would be a good fit for your open positions.
This is where a lot of talent spends time. Not only does Facebook have the most members of any social networking service, its members spend an average of 405 minutes per month on the site.
Facebook is a giant network, so it is important to carve out your own company space. Having a dedicated careers tab on your company page makes it easy for candidates to find your open positions. Candidates who “like” your page will easily see what jobs are open at your company and can apply without ever leaving Facebook. When your page’s jobs tab is seamlessly linked to your core recruiting platform with applicant tracking, you get your open jobs in front of all visitors on your page.
The purpose of your Facebook Page should be to give job seekers a taste of the workplace culture. If you regularly share industry-related content and prompt discussions, your company information will stay fresh in the minds of your Facebook fans. By making engagement easier, you are likely to encourage more quality candidates to show interest.
The power of LinkedIn lies in the ability to leverage the networks of your company, colleagues, employees and their connections to find the best talent. With 161 million professional profiles and more than 2 million company pages, LinkedIn is the biggest social media destination for professional networking. A good way to engage with candidates who are passionate about your industry and your company is to develop a community of qualified individuals who follow your company page on LinkedIn.
Taking part in LinkedIn group discussions and sharing interesting content, as well as current openings, will bring a new audience back to your company page and eventually to your careers site. You can also promote your openings on relevant industry groups to get your jobs in front of the right candidates.
Don’t miss out on the social dynamics of LinkedIn. First, LinkedIn can provide good results when your audience gets a consistent view of your open positions on your company’s careers site. This is done most effectively when you share your LinkedIn updates about open positions directly from the recruiting platform that powers your careers site. But further, sharing your open jobs with your connections who can share it with their contacts creates a powerful viral effect, giving you a web of verifiably talented potential applicants.
It is been said that it takes about 30 days to form a habit. The ones that are good for you require cultivation and determination. The starting phase is the hardest, especially if you want to change an old habit into a new one. This is why giving yourself a challenge for a minimum of 30 days is a great way to improve all facets of your life. Yes, it is a gift. So, take a moment to think ‘Who do I want to be in 5 years?’ What kind of habits would you like to have? You better start now if you want your new habits to influence your lifestyle and consequently your life! Check out this TED talk first to get inspired:
Now pick one or more challenges and stick with them! Keep a log, challenge your friends and stay inspired! Be cautioned, picking too many challenges at the same time can easily result in a failure of all of them.
This is the perfect way to let someone else know you care. We are so often focused on the bad stuff that we forget to mention the good. You surely will make people’s day, 30 days in a row!
This is a great one to cure approaching anxiety. Have you ever resisted the temptation to talk to someone because you were afraid and said to yourself that you actually don’t want to talk to her/him anyway? Not anymore! After 30 strangers you will understand people are just people and there’s nothing weird in speaking to someone you don’t know.
This one gets harder nearing the end of the challenge because at one point you will run out of the easy shots. This one is great to combine with other challenges, a great way to make a photo diary!
Questioning your own beliefs is a great way to rid yourself of bullshit while continually adapting to new knowledge you’ve taken on since putting old beliefs together.
Walking is healthy, relaxing and inspiring. And it is both easy and free! A great exercise while walking is to observe other people and think about what the differences and similarities are between you and them. This will definitely increase your empathy and your observing skills! A great book on this subject is Manwatching.
Do you love yourself? Do you beat yourself up after you make mistakes? You can test your own level of self compassion here. Chances are you don’t score very high. This is because our society sets standards that are almost impossible to achieve. And so we form a habit of thinking we are not good enough, not worthy enough. There is also a kind of stigma on self-love, it is often confused with either being arrogant or it being a weakness. Both are wrong. It is a skill that can be trained so you will develop the emotional skillset to accept parts of yourself which you might not like very much, you learn to stop fighting against frustration and start accepting it as an integral part of life itself. Self love and self acceptance are also crucial to loving and accepting others around you. Exercises to increase self compassion can be found here and check out the love yourself challenge here.
If you want to learn how to cook you need to practice, practice, practice. Forcing yourself to try a new recipe each day is a great way to learn of more techniques and ingredients. It also makes it easier to drop bad food habits you might have and turn them into healthy ones!
Do you have a social circle where there hasn’t been a sober night out for years? Can you try to have fun without ingesting chemicals to alter your doors of perception? This is a great challenge to learn how to stand up for yourself against peer pressure.
Ever wanted to write a book? Do it. Do it in 30 days. Check out the official site here.
There are many ‘how to’ youtube videos on drawing and if you ever wanted to learn how to draw, stop making excuses. Set yourself a challenge and be amazed what you can achieve in 30 days!
Always wanted to know everything about a certain topic? You are in luck, it’s the digital era! There are more documentaries online you can possible watch in a lifetime. YouTube, Google Video, TruthTheory.org and TopDocumentaryFilms.com are some of the great sources. Here is a list of HEthens best documentaries!
We all know we should be reading more often but somehow we are glued to the same computer screen you are staring at right now. Clicking buttons. The solution is to take some time each day to read one chapter. Just one. Easy right? Do it somewhere cozy or outside. Grab a cup of coffee or tea, turn on some ambient music. Check out these links on what books to read. Clickhere and here.
Always wanted to know everything about Animal Behaviour? Psychology? Physics? Philosophy? Educate yourself without school! Pick a topic, plan at least a lecture or an assignment each day and become a genius on your passion! Click here to find out what is possible and how to do it.
This is a great challenge to keep alert, discover new places, get a better understanding of your city and to have more fun while doing one of the mundane daily tasks of life.
A great way to keep inspired, to come up with new ideas and to motivate yourself to make the best out of life!
Don’t watch any television and stop following the news. Limit yourself to reading a maximum of 5 blogs this whole month. Log out of Facebook, Twitter and StumbleUpon. Stop the information overload and try living simple. You¥ll be amazed how much free time you have left!
Are you a smoker? Do you like to see the negative side of things? Do you practice self-hate? Do you eat fast food? Do you play too many video games? Quit them for 30 days, and pick another challenge instead!
Studies have shown that people who are inspired are happier, nicer, productive and will not stray away from their chosen path if life gets difficult. So print a quote and tape it to the mirror. Have an inspirational video as your starting page. Use an inspirational mantra for meditation. Get a principle to live by. In short, get your dose of inspiration each day!
Cold showers are great for uplifting ones mood, cure stress related diseases, to strengthens ones immune system and to make your skin beautiful. You can read the reports of some HEthens that have been trying it for some time over here!
This is great existential shock therapy. You can’t answer these questions without facing your life as it is right now and how it is likely to unfold. This one also gets harder progressively. It’s a great way to reflect!
There are many available ¥How To¥s¥ on YouTube and other video sites. Pen tricks, hand stands, parkour, dances, cooking tricks. Broaden your arsenal!
Somehow escalators seem ridiculous to me, and in some cases elevators too. It always reminds me a bit of all the fat people in Wall-E. Too lazy to do anything. So take the stairs every chance you get for 30 days. It is healthy, it doesn¥t look silly and it will add up over a lifetime 🙂
It is well to be up before daybreak, for such habits contribute to health, wealth, and wisdom. – Aristotle
Check out how to become an early riser.
Great for memory, reflection and especially awesome to look back to in the future and remember the good old times when you did these challenges!
This is quite the challenge. Stop deceiving yourself and others, speak from the heart. This one goes great with cultivating right intentions, because if you master that, there won’t be any need for lying!
Take a photo of yourself reading a different book at a different location. Take 10,000 steps on a new route to meet a stranger and ask for a recipe to try out. Do all challenges, a different one each day. Wake up early to make time to meditate, practice self compassion and yoga. Finish it off with a cold shower!
Fear is the one thing keeping you from being the best version of yourself. The only way to overcome your fears is to face them head on!
This one will likely take more than a few days to work up to achieving. Even if you’re a highly positive person, it’s difficult not to utter one negative sentence for a 24-hour span. Don’t be down on yourself if you can’t make it past an hour — as with everything this takes practice! This one is also great practice for becoming conscious of your thoughts.
Go out of your way to help someone else out who may or may not deserve your kindness. Take out your neighbor’s trash. Give a $5 to a homeless person. Do something that takes real effort on your part while brightening the day of the receiver.
How Boomers Can Get Fit in 2012
by Casey Dowd
“The Boomer” is a column written for adults nearing retirement age and those already in their “golden years.” It will also promote reader interaction by posting e-mail responses and answering reader questions. E-mail your questions or topic ideas to firstname.lastname@example.org.
We do it every year: make grand new year’s resolutions that we work hard on through January, and then by summer, we can barely remember what we even pledged to do in the new year. Then, before we know it, it’s Dec. 31 and we are welcoming in a new year.
Getting fit and losing weight is a popular resolution, especially among the boomer generation. Studies show folks over 50 are the fastest-growing segment of the fitness population, and fitness centers are looking to get cash in by doing everything they can to attract this generation.
Physical activity plays a critical role in maintaining a healthy lifestyle that us boomers crave.
I reached out to Colin Milner, CEO of the International Council on Active Aging and fitness industry veteran, to discuss tips for keeping your body and brain active this year. Here is what he had to say:
Boomer: How can boomers assess their current fitness level before starting a new workout regime?
Milner: The recommendation used to be that if you were older than 50 and looking to start working out then you should see the doctor for a check-up before starting a regime. Now, unless you have a health issue that would require medical clearance like high blood pressure or heart disease, the recommendation is to just start moving.
The first thing I recommend to boomers looking to be more active is to find something they really like to do. If someone told you to go run on a treadmill to get healthy and you find that boring, you’re likely to stop. Ask yourself: do you like to do things in groups or by yourself? What is your fitness level? There are five different levels of functioning individuals: elite, fit, independent, frail and bedridden.
The elite athlete is someone still in their 60s and can run a marathon and they don’t need a whole lot of guidance because they have been doing it for a long time. A fit individual works out two to three times a week and is relatively fit with some aches and pains, but certainly works through it. Then there is the independent individual, which is most of the population. They have low fitness reserves, lack strength and cardiovascular capacity, but they don’t have physical issues preventing them from working out. You then have the frail segment—these people tend to be in rehab or assisted-living communities because they are not strong anymore. That is where my dad is right now. He is on the verge of moving from frail dependent and being able to walk with a walker to now being bedridden. This segment is truly the people that need the most help. The fit and the elite have been doing this for a long time and they know what they are doing, but it is that large frail segment that is probably in the sweet spot for the nation to change the way people age.
To assess your level fitness, conduct a strength assessment to find out what are you capable of lifting and your one repetition maximum. Once you have that number, set a goal of doing 60 to 70% of that. For instance, if I can lift one repetition of 100 pounds once, I would look at doing maybe 65 to 70 pounds to start–one set of 10 reps. Some people may only be able to do it five and that’s OK, just build up from there. Start where you can and build up to your goal and beyond. If you are struggling to lift a weight, it is probably too heavy. If you are getting way out of breath when working out, stop and listen to your body
Boomer: What is the biggest challenge baby boomers have in getting physically fit today?
Milner: Motivation. Energy is one of the reasons why older people don’t exercise, but it is also one of the major drivers for why they want to exercise. It’s a catch-22: 69% of adults over the age of 50 exercise to gain energy, but the lack of energy is one of the top 20 reasons why older people don’t exercise. Boomers need to realize that in order to gain the energy to do the things you want and to exercise the way you want, you need to break through that lack of energy.
To help combat a lack of energy, look at your diet and work schedule. Check to see if any of your prescriptions have fatigue as a side effect. You have to break through that so you can start living a more vibrant energetic lifestyle.
Boomer. Studies show that if you are active in your senior years you will live longer and improve mental health as well as physical health. Any mental health tips for our boomer readers?
Milner: My first tip for improving mental health is to move. Physical activity—whether it is gardening, walking, or running, can help prevent depression and cognitive issues. Meditation is also a mental health tip for baby boomers, and we’ve seen a growth in meditation, yoga and Pilates. When yoga and Pilates became mainstream they really correlated with baby boomers aged 40 – 45, and has remained part of the growth pattern over the last 15 to 20 years as these boomers age.
If you are taking a walk, connect with yourself and all of your surroundings. Anything that can engage the mind so that it is taken somewhere and helps you connect with yourself is beneficial.
There are many different products on the market that help improve cognitive health—including chain stores like Marbles that sells products all geared toward brain health. There is a wide variety of services being delivered, but the challenge is that many of these are not scientifically proven. According to the National Institute in Aging, there is nothing right now that has been shown to actually impact things like Alzheimer’s and dementia. Learning another language is a great thing for your cognitive abilities.
According to the world health organization, by the year 2020, the second leading cause of premature death and disability will be depression. I expect that over the next 10 years we will see more services like “life balance classes” to become more prevalent. These classes will help you get your life back in balance so that you are not stressed or depressed or becoming socially isolated.
Boomer: With the growth of the baby boomer generation there has been an explosion in health clubs and fitness facilities geared toward fitness and health. What do you see happening with this industry in the future?
Milner: I call it wellness everywhere. When I first started 30 years ago it was all about fitness, and you had about four options. You would either go to a YMCA, a park and recreation center (which had a tiny universal in a dark lit room with black rubber mats), or you would go to what was referred to back then as a “grunt gym” or you would go to a spa to get fit. Now, we have Whole Foods looking at a wellness initiative, Walgreens has come out and said they want to own wellness and you have your corporate wellness. There is a project in Riverside, Calif., called March Life Campus and it is a community being built around wellness. There is another large wellness community being built in Henderson, Ne., that is calling itself the first major health city. Everywhere you look now, you see wellness
What are your personal goals for the Year of the Tiger? Are you looking to energizeyour lackluster career this year? In many parts of the world, people will be celebrating the Lunar New Year (some may refer to it as Chinese New Year). This year, the celebration will be on February 14, yes, on Valentine’s Day itself. In some of these cultures, many people like to check their fortunes in accordance to the zodiac year believing that certain zodiac signs will do better than others in certain years.
Personally, I take a more pragmatic approach. My suggestion to you, if your goals include doing better at work, you can emulate the finer qualities of the tiger. If you can do that you will automatically energize your career for 2010.
So what are some of the tiger qualities you can use in helping you energize your career?
The tiger is a very patient animal. It waits for the perfect timing before making a move. In your case, it means having the patience to see your work through. Perfect timing comes when you complete a project on time. It doesn’t mean being lazy, waiting for things to happen and then calling it – waiting for perfect timing.
Be patient and take deliberate actions. These actions must contribute to your career objectives. Do not waste your energy on things that do not help you meet your goals. For example, do not indulge in gossiping andprocrastination.
Be focused in your endeavor. Ever seen a tiger hunt in your favorite documentary channel? Noticed how focused the tiger is when he starts chasing for its prey? That’s how focused you should be when you pursue your personal goals. Do not be distracted just because you have a weakdiscipline. In fact, especially if you feel you have a weak discipline, all the more you should add this quality into your goal setting worksheet for the year.
Determine your goals for the year. What are they? Is it a pay raise? Is it a promotion? Or is it to increase and better some of the skills you are weak in? Regardless, make sure you define the things you want to achieve, and then focus on it.
3. Deliberate Actions
I covered this briefly earlier. Once you focus on your personal goals; take deliberate actions in order to achieve it. Every action must contribute to you achieving your goals. The tiger does not waste unnecessary energy in its pursuit of its prey. Every move is calculated and planned even when it seems so instinctual. You should be like that too. Have a plan on how you plan to achieve your personal goals and how you can energize your career.
Start building a plan if you do not have one. Now! Take action. Nothing happens until you act upon your plans. Dreams come true when we act upon them. Goals are achieved when we put words into actions. Your personal goals are within reach if you take deliberate actions.
4. Determined and Strong
The tiger is a very determined animal. Once it sets its sights on a prey you can bet it will go all out to get it. Being determined is a very important quality in order for you to see your plans through. Nothing comes easy and when faced with challenges, you will need hardened determination to overcome it.
Be strong emotionally and physically too. Learn to control your emotions; the tiger keeps its cool when pursuing the toughest prey. It knows letting emotions control him will only mean distraction from the bigger objective. You should be like this too in pursuing your goals.
You can make the Year of the Tiger a great year for you. Emulate the finer qualities of the tiger in your personal goals and you will see your career energized!
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Long Yun Siang or Long, as he is popularly known runs http://career-success-for-newbies.com with his wife Dorena as their way of paying it forward. Their website – based on their real life experience – provides tips, tools and advise for newbies pursuing career success.