by: Jon leuty
It’s an environment in which the balance of effective communication shifts from being less about interruption to more about participation, less about delivering a message to more about being part of a conversation, less about what you say to people and more about what people are saying about you.
It’s an environment, which operates to social principles – creating not subtracting value, serving a larger purpose than your own, being useful, facilitating.
It’s an environment in which the more human elements matter – having a point of view, being true to yourself and what you say, being open, honest, transparent. Ford use social media to (in the words of Scott Monty) “humanize the Ford brand and put consumers in touch with Ford employees”, and regularly reach out to bloggers for feedback and to encourage the spread of positive word of mouth.
Zappos believe that their “culture is their brand” and use social media to create touch points throughout every area of their business and ensure customer service isn’t just a department, it’s the entire company. Authenticity is the currency that encourages trust, involvement, and engagement. Authenticity is what turns an audience into a following.
|About The Author
Jon Leuty is a successful Internet marketer dedicated to using his knowledge skill and expertise to help other Internet marketers achieve massive success online. To find out more about Jon and receive access to some awesome FREE gifts, go to: –http://whoisjonleuty.com